Wednesday, August 03, 2005

Keeping It Simple

We hear about KISS (not the band, or is it???) all the time, but do we do a good job at it. Since we are talking about KISS let's examine them. Gene and Paul got together with Ace and Peter back in the early seventies and have made probably billions singing the same set of songs with a few minor updates to sell the latest album. In fact they have probably released the same songs over and over on different albums.
How have they been so successful? I think the answer is in specializing in a few things, say 20 core songs, dressing things up a little bit (see spitting fire etc. For theatrics) and finding a formula that succeeds. Then doing it over and over and over and over again. This is what business gurus would probably call a replicatable system.
Their act and core song set have not changed much since 1973, but they still release albums and tour to millions every year. They figured out what young people would buy in mass, high energy music that the kids feel like they are being rebellious with. Teenagers are teenagers no matter what generation it is.
Now back to business. Evaluate your business and your products and or services. I know when I first started out I tried to make things fairly complicated because I thought that is what was needed. Generally I have preached that a site must have an administration portal to update the content online. That way our customers have more control over their sites. At this point I think that may not be a good idea. We tend to spend more time answering questions about simple things on the admin than just having the clients send us their information and updating it for them and billing them as well.
What I have learned over the years is people do not care about the real technology (in my case), they just want to see something that looks professional and in online. Plus they want there e-mail, every 30 seconds =>. So the next generation of clients we have will probably never know about the site administration capabilities, unless they want to go through a formal training course. I think this will make out products much more desirable and controllable as well.
This is just one example from my business, what sort of things do you notice in your business and personal life? Do not complicate things, but Keep It Simple Stupid.


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